Viaje al Centro de la Radio. Design of a transmedia literacy experience to promote radio culture between young people
This paper describes and analyzes Viaje al Centro de la Radio as a transmedia literacy proposal to promote radio culture between young people in the digital environment. We demonstrate the validity of this innovative proposal through a mixed qualitative and quantitative methodology in a sample over...
| Authors: | ; ; |
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| Format: | Article |
| Status: | Published version |
| Publication date: | 2018 |
| Country: | México |
| Institution: | UDG |
| Repository: | Comunicación y Sociedad |
| Language: | Spanish English |
| OAI Identifier: | oai:comunicacionysociedad.cucsh.udg.mx:article/7031 |
| Online Access: | https://www.comunicacionysociedad.cucsh.udg.mx/index.php/comsoc/article/view/7031 |
| Access Level: | Open access |
| Keyword: | Radio media literacy transmedia educommunication youth alfabetización mediática educomunicación jóvenes |
| Summary: | This paper describes and analyzes Viaje al Centro de la Radio as a transmedia literacy proposal to promote radio culture between young people in the digital environment. We demonstrate the validity of this innovative proposal through a mixed qualitative and quantitative methodology in a sample over 120 ESO and Bachillerato students belong to 10 schools from Salamanca (Spain). |
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