The evolution of the MasAgro hubs: responsiveness and serendipity as drivers of agricultural innovation in a dynamic and heterogeneous context

Little is known about effective ways to operationalize agricultural innovation processes. We use the MasAgro program in Mexico (which aims to increase maize and wheat productivity, profitability and sustainability), and the experiences of middle level ‘hub managers’, to understand how innovation pro...

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Authors: Camacho Villa, T.C.; Almekinders, C.; Hellin, J.; Martinez Cruz, T.E.; Rendon-Medel, R.; Guevara-Hernandez, F.; Beuchelt, T.D.; Govaerts, B.
Format: Article
Status:Published version
Publication date:2016
Country:México
Institution:CIMMYT
Repository:Repositorio Institucional de Publicaciones Multimedia del CIMMYT
OAI Identifier:oai:repository.cimmyt.org:10883/18547
Online Access:http://hdl.handle.net/10883/18547
Access Level:Open access
Keyword:AGRICULTURAL SCIENCES AND BIOTECHNOLOGY
Heterogeneity
MasAgro
Adaptive Management
AGRICULTURAL INNOVATION SYSTEMS
HETEROSIS
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author Camacho Villa, T.C.
author2 Almekinders, C.
Hellin, J.
Martinez Cruz, T.E.
Rendon-Medel, R.
Guevara-Hernandez, F.
Beuchelt, T.D.
Govaerts, B.
author2_role author
author
author
author
author
author
author
author_browse Almekinders, C.
Beuchelt, T.D.
Camacho Villa, T.C.
Govaerts, B.
Guevara-Hernandez, F.
Hellin, J.
Martinez Cruz, T.E.
Rendon-Medel, R.
author_facet Camacho Villa, T.C.
Almekinders, C.
Hellin, J.
Martinez Cruz, T.E.
Rendon-Medel, R.
Guevara-Hernandez, F.
Beuchelt, T.D.
Govaerts, B.
author_role author
collection Repositorio Institucional de Publicaciones Multimedia del CIMMYT
description Little is known about effective ways to operationalize agricultural innovation processes. We use the MasAgro program in Mexico (which aims to increase maize and wheat productivity, profitability and sustainability), and the experiences of middle level ‘hub managers’, to understand how innovation processes occur in heterogeneous and changing contexts. Design/methodology/ approach: We use a comparative case study analysis involving research tools such as documentary review, key informant interviews, focus group discussions, and reflection workshops with key actors. Findings: Our research shows how a program, that initially had a relatively narrow technology focus, evolved towards an innovation system approach. The adaptive management of such a process was in response to context-specific challenges and opportunities. In the heterogeneous context of Mexico this results in diverse ways of operationalization at the hub level, leading to different collaborating partners and technology portfolios. Practical implications: MasAgro experiences merit analysis in the light of national public efforts to transform agricultural advisory services and accommodate pluralistic agricultural extension approaches in Latin America. Such efforts need long-term coherent macro level visions, frameworks and support, while the serendipitous nature of the process requires meso-level implementers to respond and adapt to and move the innovation process forward. Originality/value: This paper contributes to the debate on how to operationalize large programs by showing that the innovation support arrangements enacted in the field should allow for diversity and have a degree of flexibility to accommodate heterogeneous demands from farmers in different contexts as well as continuous changes in the politico- institutional environment.
eu_rights_str_mv openAccess
format article
id MX_4e028d4ccf5e686fa7eb82104caffdec
identifier_str_mv 10.1080/1389224X.2016.1227091
institution CIMMYT
instname_str Centro Internacional de Mejoramiento de Maíz y Trigo
network_acronym_str MX
network_name_str México
oai_identifier_str oai:repository.cimmyt.org:10883/18547
publishDate 2016
publishDateSort 2016
publisher Taylor & Francis
publisherStr Taylor & Francis
reponame_str Repositorio Institucional de Publicaciones Multimedia del CIMMYT
spelling The evolution of the MasAgro hubs: responsiveness and serendipity as drivers of agricultural innovation in a dynamic and heterogeneous context Camacho Villa, T.C. Almekinders, C. Hellin, J. Martinez Cruz, T.E. Rendon-Medel, R. Guevara-Hernandez, F. Beuchelt, T.D. Govaerts, B. AGRICULTURAL SCIENCES AND BIOTECHNOLOGY Heterogeneity MasAgro Adaptive Management AGRICULTURAL INNOVATION SYSTEMS HETEROSIS Little is known about effective ways to operationalize agricultural innovation processes. We use the MasAgro program in Mexico (which aims to increase maize and wheat productivity, profitability and sustainability), and the experiences of middle level ‘hub managers’, to understand how innovation processes occur in heterogeneous and changing contexts. Design/methodology/ approach: We use a comparative case study analysis involving research tools such as documentary review, key informant interviews, focus group discussions, and reflection workshops with key actors. Findings: Our research shows how a program, that initially had a relatively narrow technology focus, evolved towards an innovation system approach. The adaptive management of such a process was in response to context-specific challenges and opportunities. In the heterogeneous context of Mexico this results in diverse ways of operationalization at the hub level, leading to different collaborating partners and technology portfolios. Practical implications: MasAgro experiences merit analysis in the light of national public efforts to transform agricultural advisory services and accommodate pluralistic agricultural extension approaches in Latin America. Such efforts need long-term coherent macro level visions, frameworks and support, while the serendipitous nature of the process requires meso-level implementers to respond and adapt to and move the innovation process forward. Originality/value: This paper contributes to the debate on how to operationalize large programs by showing that the innovation support arrangements enacted in the field should allow for diversity and have a degree of flexibility to accommodate heterogeneous demands from farmers in different contexts as well as continuous changes in the politico- institutional environment. 455-470 Taylor & Francis http://hdl.handle.net/10883/18547 10.1080/1389224X.2016.1227091
spellingShingle The evolution of the MasAgro hubs: responsiveness and serendipity as drivers of agricultural innovation in a dynamic and heterogeneous context
Camacho Villa, T.C.
AGRICULTURAL SCIENCES AND BIOTECHNOLOGY
Heterogeneity
MasAgro
Adaptive Management
AGRICULTURAL INNOVATION SYSTEMS
HETEROSIS
status_str publishedVersion
title The evolution of the MasAgro hubs: responsiveness and serendipity as drivers of agricultural innovation in a dynamic and heterogeneous context
title_full The evolution of the MasAgro hubs: responsiveness and serendipity as drivers of agricultural innovation in a dynamic and heterogeneous context
title_fullStr The evolution of the MasAgro hubs: responsiveness and serendipity as drivers of agricultural innovation in a dynamic and heterogeneous context
title_full_unstemmed The evolution of the MasAgro hubs: responsiveness and serendipity as drivers of agricultural innovation in a dynamic and heterogeneous context
title_short The evolution of the MasAgro hubs: responsiveness and serendipity as drivers of agricultural innovation in a dynamic and heterogeneous context
title_sort The evolution of the MasAgro hubs: responsiveness and serendipity as drivers of agricultural innovation in a dynamic and heterogeneous context
topic AGRICULTURAL SCIENCES AND BIOTECHNOLOGY
Heterogeneity
MasAgro
Adaptive Management
AGRICULTURAL INNOVATION SYSTEMS
HETEROSIS
topic_facet AGRICULTURAL SCIENCES AND BIOTECHNOLOGY
Heterogeneity
MasAgro
Adaptive Management
AGRICULTURAL INNOVATION SYSTEMS
HETEROSIS
url http://hdl.handle.net/10883/18547