Observación de la ficción televisiva en ocho países iberoamericanos
The results presented in this paper come from a year of monitoring of television fiction in eight Iberoamerican countries. Some main transformations can be appreciated in the production, broadcasting and reception of the increasingly diversified TV fiction programming. Telenovela consolidates itself...
| Authors: | ; |
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| Format: | Article |
| Status: | Published version |
| Publication date: | 2015 |
| Country: | México |
| Institution: | UDG |
| Repository: | Comunicación y Sociedad |
| Language: | Spanish |
| OAI Identifier: | oai:comunicacionysociedad.cucsh.udg.mx:article/1569 |
| Online Access: | https://www.comunicacionysociedad.cucsh.udg.mx/index.php/comsoc/article/view/1569 |
| Access Level: | Open access |
| Keyword: | monitoring television Tv fiction audience rating observatorio televisión ficción televisiva audiencia |
| Summary: | The results presented in this paper come from a year of monitoring of television fiction in eight Iberoamerican countries. Some main transformations can be appreciated in the production, broadcasting and reception of the increasingly diversified TV fiction programming. Telenovela consolidates itself as the most popular TV fiction format, especially during prime time, and it appears as a privileged site for experimenting, both, brand placement and political merchandising. |
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