Evaluation of Business-Oriented Performance Metrics in e-Commerce using Web-based Simulation
[EN] The Web 2.0 paradigm has radically changed the way businesses are run all around the world. Moreover, e-Commerce has overcome in daily shopping activities. For management teams, the assessment, evaluation, and forecasting of online incomes and other business-oriented performance measures have b...
| Authors: | ; |
|---|---|
| Format: | Book chapter |
| Publication date: | 2016 |
| Country: | España |
| Institution: | Universitat Politècnica de València (UPV) |
| Repository: | RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia |
| Language: | English |
| OAI Identifier: | oai:riunet.upv.es:10251/98103 |
| Online Access: | https://riunet.upv.es/handle/10251/98103 |
| Access Level: | Open access |
| Keyword: | web data internet data big data qca pls sem conference |
| _version_ | 1878742261368356864 |
|---|---|
| author | Mitrevski, Pece |
| author2 | Hristoski, Ilija |
| author2_role | author |
| author_browse | Hristoski, Ilija Mitrevski, Pece |
| author_facet | Mitrevski, Pece Hristoski, Ilija |
| author_role | author |
| collection | RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia |
| description | [EN] The Web 2.0 paradigm has radically changed the way businesses are run all around the world. Moreover, e-Commerce has overcome in daily shopping activities. For management teams, the assessment, evaluation, and forecasting of online incomes and other business-oriented performance measures have become ‘a holy grail’, the ultimate question imposing their current and future e-Commerce projects. Within the paper, we describe the development of a Web-based simulation model, suitable for their estimation, taking into account multiple operation profiles and scenarios. Specifically, we put focus on introducing specific classes of e-Customers, as well as the workload characterization of an arbitrary e-Commerce website. On the other hand, we employ and embed the principles of the system thinking approach and the system dynamics into the proposed solution. As a result, a complete simulation model has been developed, available online. The model, which includes numerous adjustable input variables, can be successfully utilized in making ‘what-if’-like insights into a plethora of business-oriented performance metrics for an arbitrary e-Commerce website. This project is, also, a great example of the power delivered by InsightMaker®, free-ofcharge Web-based software, suitable for a collaborative online development of models following the systems thinking paradigm. |
| eu_rights_str_mv | openAccess |
| format | bookPart |
| id | ES_f2c8010b4f42e7a7101f09f5f19b4c9e |
| institution | Universitat Politècnica de València (UPV) |
| instname_str | Universitat Politècnica de València (UPV) |
| language | eng |
| network_acronym_str | ES |
| network_name_str | España |
| oai_identifier_str | oai:riunet.upv.es:10251/98103 |
| publishDate | 2016 |
| publishDateSort | 2016 |
| publisher | Editorial Universitat Politècnica de València |
| publisherStr | Editorial Universitat Politècnica de València |
| reponame_str | RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia |
| spelling | Evaluation of Business-Oriented Performance Metrics in e-Commerce using Web-based Simulation Mitrevski, Pece Hristoski, Ilija web data internet data big data qca pls sem conference [EN] The Web 2.0 paradigm has radically changed the way businesses are run all around the world. Moreover, e-Commerce has overcome in daily shopping activities. For management teams, the assessment, evaluation, and forecasting of online incomes and other business-oriented performance measures have become ‘a holy grail’, the ultimate question imposing their current and future e-Commerce projects. Within the paper, we describe the development of a Web-based simulation model, suitable for their estimation, taking into account multiple operation profiles and scenarios. Specifically, we put focus on introducing specific classes of e-Customers, as well as the workload characterization of an arbitrary e-Commerce website. On the other hand, we employ and embed the principles of the system thinking approach and the system dynamics into the proposed solution. As a result, a complete simulation model has been developed, available online. The model, which includes numerous adjustable input variables, can be successfully utilized in making ‘what-if’-like insights into a plethora of business-oriented performance metrics for an arbitrary e-Commerce website. This project is, also, a great example of the power delivered by InsightMaker®, free-ofcharge Web-based software, suitable for a collaborative online development of models following the systems thinking paradigm. Editorial Universitat Politècnica de València https://riunet.upv.es/handle/10251/98103 |
| spellingShingle | Evaluation of Business-Oriented Performance Metrics in e-Commerce using Web-based Simulation Mitrevski, Pece web data internet data big data qca pls sem conference |
| title | Evaluation of Business-Oriented Performance Metrics in e-Commerce using Web-based Simulation |
| title_full | Evaluation of Business-Oriented Performance Metrics in e-Commerce using Web-based Simulation |
| title_fullStr | Evaluation of Business-Oriented Performance Metrics in e-Commerce using Web-based Simulation |
| title_full_unstemmed | Evaluation of Business-Oriented Performance Metrics in e-Commerce using Web-based Simulation |
| title_short | Evaluation of Business-Oriented Performance Metrics in e-Commerce using Web-based Simulation |
| title_sort | Evaluation of Business-Oriented Performance Metrics in e-Commerce using Web-based Simulation |
| topic | web data internet data big data qca pls sem conference |
| topic_facet | web data internet data big data qca pls sem conference |
| url | https://riunet.upv.es/handle/10251/98103 |