Sports coverage on BBC ALBA: content, value, and position in the Scottish broadcasting landscape

Through a mixed-method approach, we examine the sports programming offered by BBC ALBA between 2008 and 2016 and identify the value that the channel creates in Scotland through its diverse sports portfolio. In an increasingly cluttered and complex scenario where pay-TV giants Sky and BT hold a pleth...

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Bibliographic Details
Authors: Ramon Vegas, Xavier; Haynes, Richard
Format: Article
Status:Accepted version
Publication date:2018
Country:España
Institution:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
Repository:Recercat. Dipósit de la Recerca de Catalunya
OAI Identifier:oai:recercat.cat:10230/44224
Online Access:http://hdl.handle.net/10230/44224
http://dx.doi.org/10.1177/2167479518760485
Access Level:Open access
Keyword:BBC ALBA
Scotland
Sport
Gaelic
Diversity
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author Ramon Vegas, Xavier
author2 Haynes, Richard
author2_role author
author_browse Haynes, Richard
Ramon Vegas, Xavier
author_facet Ramon Vegas, Xavier
Haynes, Richard
author_role author
collection Recercat. Dipósit de la Recerca de Catalunya
description Through a mixed-method approach, we examine the sports programming offered by BBC ALBA between 2008 and 2016 and identify the value that the channel creates in Scotland through its diverse sports portfolio. In an increasingly cluttered and complex scenario where pay-TV giants Sky and BT hold a plethora of top-tier rights and BBC Scotland and STV cannot fit more sport into their schedules, BBC ALBA serves Gaelic-speaking and national audiences with a regular diet of quality sports programming. Beyond being instrumental to filling schedules, sports content has been a gateway for Gaelic, a key driver of BBC ALBA’s investment in the creative sector and a contributor to the development of grassroots sport in Scotland. However, the financial situation under which the channel operates makes it very difficult to sustain and improve its current position. This case study demonstrates that sport broadcasting offers genuine opportunities to maintain linguistic and cultural diversity in small nations, even in a context characterized by escalating competition, dwindling resources, and the proliferation of multiple viewing portals.
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institution Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
instname_str Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
network_acronym_str ES
network_name_str España
oai_identifier_str oai:recercat.cat:10230/44224
publishDate 2018
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publisher SAGE Publications
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reponame_str Recercat. Dipósit de la Recerca de Catalunya
spelling Sports coverage on BBC ALBA: content, value, and position in the Scottish broadcasting landscape Ramon Vegas, Xavier Haynes, Richard BBC ALBA Scotland Sport Gaelic Diversity Through a mixed-method approach, we examine the sports programming offered by BBC ALBA between 2008 and 2016 and identify the value that the channel creates in Scotland through its diverse sports portfolio. In an increasingly cluttered and complex scenario where pay-TV giants Sky and BT hold a plethora of top-tier rights and BBC Scotland and STV cannot fit more sport into their schedules, BBC ALBA serves Gaelic-speaking and national audiences with a regular diet of quality sports programming. Beyond being instrumental to filling schedules, sports content has been a gateway for Gaelic, a key driver of BBC ALBA’s investment in the creative sector and a contributor to the development of grassroots sport in Scotland. However, the financial situation under which the channel operates makes it very difficult to sustain and improve its current position. This case study demonstrates that sport broadcasting offers genuine opportunities to maintain linguistic and cultural diversity in small nations, even in a context characterized by escalating competition, dwindling resources, and the proliferation of multiple viewing portals. SAGE Publications http://hdl.handle.net/10230/44224 http://dx.doi.org/10.1177/2167479518760485
spellingShingle Sports coverage on BBC ALBA: content, value, and position in the Scottish broadcasting landscape
Ramon Vegas, Xavier
BBC ALBA
Scotland
Sport
Gaelic
Diversity
status_str acceptedVersion
title Sports coverage on BBC ALBA: content, value, and position in the Scottish broadcasting landscape
title_full Sports coverage on BBC ALBA: content, value, and position in the Scottish broadcasting landscape
title_fullStr Sports coverage on BBC ALBA: content, value, and position in the Scottish broadcasting landscape
title_full_unstemmed Sports coverage on BBC ALBA: content, value, and position in the Scottish broadcasting landscape
title_short Sports coverage on BBC ALBA: content, value, and position in the Scottish broadcasting landscape
title_sort Sports coverage on BBC ALBA: content, value, and position in the Scottish broadcasting landscape
topic BBC ALBA
Scotland
Sport
Gaelic
Diversity
topic_facet BBC ALBA
Scotland
Sport
Gaelic
Diversity
url http://hdl.handle.net/10230/44224
http://dx.doi.org/10.1177/2167479518760485