A Methodological Framework for AI-Driven Textual Data Analysis in Digital Media

The growing volume of textual data generated on digital media platforms presents significant challenges for the analysis and interpretation of information. This article proposes a methodological approach that combines artificial intelligence (AI) techniques and statistical methods to explore and ana...

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Detalhes bibliográficos
Autores: Cordeiro, Douglas; Lopezosa, Carlos; Guallar, Javier
Tipo de documento: Artigo
Estado:Published version
Data de publicação:2025
País:España
Recursos:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
Repositório:Recercat. Dipósit de la Recerca de Catalunya
OAI Identifier:oai:recercat.cat:2445/226029
Acesso em linha:https://hdl.handle.net/2445/226029
Nível de acesso:Acesso aberto
Palavra-chave:Intel·ligència artificial
Artificial intelligence
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author Cordeiro, Douglas
author2 Lopezosa, Carlos
Guallar, Javier
author2_role author
author
author_browse Cordeiro, Douglas
Guallar, Javier
Lopezosa, Carlos
author_facet Cordeiro, Douglas
Lopezosa, Carlos
Guallar, Javier
author_role author
collection Recercat. Dipósit de la Recerca de Catalunya
description The growing volume of textual data generated on digital media platforms presents significant challenges for the analysis and interpretation of information. This article proposes a methodological approach that combines artificial intelligence (AI) techniques and statistical methods to explore and analyze textual data from digital media. The framework, titled DAFIM (Data Analysis Framework for Information and Media), includes strategies for data collection through APIs and web scraping, textual data processing, and data enrichment using AI solutions, including named entity recognition (people, locations, objects, and brands) and the detection of clickbait in news. Sentiment analysis and text clustering techniques are integrated to support content analysis. The potential applications of this methodology include social networks, news aggregators, news portals, and newsletters, offering a robust framework for studying digital data and supporting informed decision-making. The proposed framework is validated through a case study involving data extracted from the Google News aggregation platform, focusing on the Israel–Lebanon conflict. This demonstrates the framework’s capability to uncover narrative patterns, content trends, and clickbait detection while also highlighting its advantages and limitations.</span>
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institution Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
instname_str Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
network_acronym_str ES
network_name_str España
oai_identifier_str oai:recercat.cat:2445/226029
publishDate 2025
publishDateSort 2025
publisher MDPI
publisherStr MDPI
reponame_str Recercat. Dipósit de la Recerca de Catalunya
spelling A Methodological Framework for AI-Driven Textual Data Analysis in Digital Media Cordeiro, Douglas Lopezosa, Carlos Guallar, Javier Intel·ligència artificial Artificial intelligence The growing volume of textual data generated on digital media platforms presents significant challenges for the analysis and interpretation of information. This article proposes a methodological approach that combines artificial intelligence (AI) techniques and statistical methods to explore and analyze textual data from digital media. The framework, titled DAFIM (Data Analysis Framework for Information and Media), includes strategies for data collection through APIs and web scraping, textual data processing, and data enrichment using AI solutions, including named entity recognition (people, locations, objects, and brands) and the detection of clickbait in news. Sentiment analysis and text clustering techniques are integrated to support content analysis. The potential applications of this methodology include social networks, news aggregators, news portals, and newsletters, offering a robust framework for studying digital data and supporting informed decision-making. The proposed framework is validated through a case study involving data extracted from the Google News aggregation platform, focusing on the Israel–Lebanon conflict. This demonstrates the framework’s capability to uncover narrative patterns, content trends, and clickbait detection while also highlighting its advantages and limitations.</span> MDPI https://hdl.handle.net/2445/226029
spellingShingle A Methodological Framework for AI-Driven Textual Data Analysis in Digital Media
Cordeiro, Douglas
Intel·ligència artificial
Artificial intelligence
status_str publishedVersion
title A Methodological Framework for AI-Driven Textual Data Analysis in Digital Media
title_full A Methodological Framework for AI-Driven Textual Data Analysis in Digital Media
title_fullStr A Methodological Framework for AI-Driven Textual Data Analysis in Digital Media
title_full_unstemmed A Methodological Framework for AI-Driven Textual Data Analysis in Digital Media
title_short A Methodological Framework for AI-Driven Textual Data Analysis in Digital Media
title_sort A Methodological Framework for AI-Driven Textual Data Analysis in Digital Media
topic Intel·ligència artificial
Artificial intelligence
topic_facet Intel·ligència artificial
Artificial intelligence
url https://hdl.handle.net/2445/226029