The Value of information in competitive markets: Evidence from small and medium-sized enterprises
We empirically investigate how the performance of small and medium-sized enterprises (SMEs) changes when gaining access to market information. To do so, we evaluate the impact of an information program diffused by a bank among its SME customers. Adopting firms gained access to reports with rich info...
| Authors: | ; ; |
|---|---|
| Format: | Article |
| Publication date: | 2025 |
| Country: | España |
| Institution: | Universidad de Navarra |
| Repository: | Dadun. Depósito Académico Digital de la Universidad de Navarra |
| Language: | English |
| OAI Identifier: | oai:dadun.unav.edu:10171/116586 |
| Online Access: | https://hdl.handle.net/10171/116586 |
| Access Level: | Embargoed access |
| Keyword: | Small and medium enterprises SMEs Business revenue Target marketing Access to information Consumers Market information |
| _version_ | 1878739656084815872 |
|---|---|
| author | Galdón-Sánchez, J.E. (José E.)|||/items/0d6d295e-066b-4600-acab-fe5e175aa0e5 |
| author2 | Gil, R. (Ricard)|||/items/b4e033fc-53ca-49b3-9986-2af37638442d Uriz-Uharte, G. (Guillermo)|||/items/4e846200-a6bd-4085-bd7a-5f6cceca8471 |
| author2_role | author author |
| author_browse | Galdón-Sánchez, J.E. (José E.)|||/items/0d6d295e-066b-4600-acab-fe5e175aa0e5 Gil, R. (Ricard)|||/items/b4e033fc-53ca-49b3-9986-2af37638442d Uriz-Uharte, G. (Guillermo)|||/items/4e846200-a6bd-4085-bd7a-5f6cceca8471 |
| author_facet | Galdón-Sánchez, J.E. (José E.)|||/items/0d6d295e-066b-4600-acab-fe5e175aa0e5 Gil, R. (Ricard)|||/items/b4e033fc-53ca-49b3-9986-2af37638442d Uriz-Uharte, G. (Guillermo)|||/items/4e846200-a6bd-4085-bd7a-5f6cceca8471 |
| author_role | author |
| collection | Dadun. Depósito Académico Digital de la Universidad de Navarra |
| description | We empirically investigate how the performance of small and medium-sized enterprises (SMEs) changes when gaining access to market information. To do so, we evaluate the impact of an information program diffused by a bank among its SME customers. Adopting firms gained access to reports with rich information about their own clientele and that of nearby establishments. While we find that adoption is associated with a 4.5% revenue increase, our instrumental variable results indicate that adoption increases revenue by 9%. The main mechanism driving our result is that the new information prompted adopting establishments to target gender-age customer groups underserved before adoption. |
| eu_rights_str_mv | embargoedAccess |
| format | article |
| id | ES_c597ade51c9929a4f8564c8f85eafd60 |
| institution | Universidad de Navarra |
| instname_str | Universidad de Navarra |
| language | eng |
| network_acronym_str | ES |
| network_name_str | España |
| oai_identifier_str | oai:dadun.unav.edu:10171/116586 |
| publishDate | 2025 |
| publishDateSort | 2025 |
| publisher | The University of Chicago Press |
| publisherStr | The University of Chicago Press |
| reponame_str | Dadun. Depósito Académico Digital de la Universidad de Navarra |
| spelling | The Value of information in competitive markets: Evidence from small and medium-sized enterprises Galdón-Sánchez, J.E. (José E.)|||/items/0d6d295e-066b-4600-acab-fe5e175aa0e5 Gil, R. (Ricard)|||/items/b4e033fc-53ca-49b3-9986-2af37638442d Uriz-Uharte, G. (Guillermo)|||/items/4e846200-a6bd-4085-bd7a-5f6cceca8471 Small and medium enterprises SMEs Business revenue Target marketing Access to information Consumers Market information We empirically investigate how the performance of small and medium-sized enterprises (SMEs) changes when gaining access to market information. To do so, we evaluate the impact of an information program diffused by a bank among its SME customers. Adopting firms gained access to reports with rich information about their own clientele and that of nearby establishments. While we find that adoption is associated with a 4.5% revenue increase, our instrumental variable results indicate that adoption increases revenue by 9%. The main mechanism driving our result is that the new information prompted adopting establishments to target gender-age customer groups underserved before adoption. The University of Chicago Press https://hdl.handle.net/10171/116586 |
| spellingShingle | The Value of information in competitive markets: Evidence from small and medium-sized enterprises Galdón-Sánchez, J.E. (José E.)|||/items/0d6d295e-066b-4600-acab-fe5e175aa0e5 Small and medium enterprises SMEs Business revenue Target marketing Access to information Consumers Market information |
| title | The Value of information in competitive markets: Evidence from small and medium-sized enterprises |
| title_full | The Value of information in competitive markets: Evidence from small and medium-sized enterprises |
| title_fullStr | The Value of information in competitive markets: Evidence from small and medium-sized enterprises |
| title_full_unstemmed | The Value of information in competitive markets: Evidence from small and medium-sized enterprises |
| title_short | The Value of information in competitive markets: Evidence from small and medium-sized enterprises |
| title_sort | The Value of information in competitive markets: Evidence from small and medium-sized enterprises |
| topic | Small and medium enterprises SMEs Business revenue Target marketing Access to information Consumers Market information |
| topic_facet | Small and medium enterprises SMEs Business revenue Target marketing Access to information Consumers Market information |
| url | https://hdl.handle.net/10171/116586 |