The effects of appearance and organization and information architecture on the continued intention to use MOOCs

This study assesses the effects of several factors related to appearance, organization and information architecture on the continued intention to use Massive Open Online Courses (MOOCs). The theoretical framework used was the Stimulus-Organism-response (SOR). This model postulates some intermediate...

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Autores: Faisal, C. M. N.; Younas, Aisha; Andrés Suárez, Javier|||0000-0001-6887-4087; Fernández Lanvin, Daniel; González Rodríguez, Bernardo Martín
Tipo de documento: Artículo
Fecha de publicación:2025
País:España
Institución:Universidad de Oviedo (UNIOVI)
Repositorio:RUO. Repositorio Institucional de la Universidad de Oviedo
Lenguaje:Inglés
OAI Identifier:oai:digibuo.uniovi.es:10651/78915
Acceso en línea:https://hdl.handle.net/10651/78915
https://dx.doi.org/10.1007/s10209-025-01190-x
Nivel de acceso:Acceso abierto
Palabra clave:MOOCs
eLearning
Human-Computer Interaction
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author Faisal, C. M. N.
author2 Younas, Aisha
Andrés Suárez, Javier|||0000-0001-6887-4087
Fernández Lanvin, Daniel
González Rodríguez, Bernardo Martín
author2_role author
author
author
author
author_browse Andrés Suárez, Javier|||0000-0001-6887-4087
Faisal, C. M. N.
Fernández Lanvin, Daniel
González Rodríguez, Bernardo Martín
Younas, Aisha
author_facet Faisal, C. M. N.
Younas, Aisha
Andrés Suárez, Javier|||0000-0001-6887-4087
Fernández Lanvin, Daniel
González Rodríguez, Bernardo Martín
author_role author
collection RUO. Repositorio Institucional de la Universidad de Oviedo
description This study assesses the effects of several factors related to appearance, organization and information architecture on the continued intention to use Massive Open Online Courses (MOOCs). The theoretical framework used was the Stimulus-Organism-response (SOR). This model postulates some intermediate constructs associated with cognitive absorption, which are temporal dissociation, focused immersion, and curiosity. The sample in this study was formed by 533 students from different universities who voluntarily accepted to participate in the experiment. An application MOOC prototype was created to collect data from participants and used to validate the proposed research model and hypotheses. An assessment questionnaire based on prior related research was established to corroborate the planned relationships. The partial least squares method was used to analyze the collected data. It was found that the design characteristics increased the level of curiosity and immersed participants in the learning environment, causing them to lose their sense of time and develop a sense of temporal dissociation. Subsequently, these constructs evidenced a significant and positive effect on the continued intention to use. This study aims to draw the attention of e-learning service providers to learners’ perceptions of learning resources.
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instname_str Universidad de Oviedo (UNIOVI)
language eng
network_acronym_str ES
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oai_identifier_str oai:digibuo.uniovi.es:10651/78915
publishDate 2025
publishDateSort 2025
publisher Springer
publisherStr Springer
reponame_str RUO. Repositorio Institucional de la Universidad de Oviedo
spelling The effects of appearance and organization and information architecture on the continued intention to use MOOCs Faisal, C. M. N. Younas, Aisha Andrés Suárez, Javier|||0000-0001-6887-4087 Fernández Lanvin, Daniel González Rodríguez, Bernardo Martín MOOCs eLearning Human-Computer Interaction This study assesses the effects of several factors related to appearance, organization and information architecture on the continued intention to use Massive Open Online Courses (MOOCs). The theoretical framework used was the Stimulus-Organism-response (SOR). This model postulates some intermediate constructs associated with cognitive absorption, which are temporal dissociation, focused immersion, and curiosity. The sample in this study was formed by 533 students from different universities who voluntarily accepted to participate in the experiment. An application MOOC prototype was created to collect data from participants and used to validate the proposed research model and hypotheses. An assessment questionnaire based on prior related research was established to corroborate the planned relationships. The partial least squares method was used to analyze the collected data. It was found that the design characteristics increased the level of curiosity and immersed participants in the learning environment, causing them to lose their sense of time and develop a sense of temporal dissociation. Subsequently, these constructs evidenced a significant and positive effect on the continued intention to use. This study aims to draw the attention of e-learning service providers to learners’ perceptions of learning resources. Funding This work has been partially funded by Italy’s Ministry of Universities and Research (CNR, AR Prog. 01.73 Sept. INF/01 DR n.3916, 28/10/2022) and the Government of the Principality of Asturias, with support from the European Regional Development Fund (ERDF) under project GRU-GIC-24-070. Additional funding was provided by the University of Oviedo through its support for official research groups (PAPI-24-GR-REFLECTION). Springer https://hdl.handle.net/10651/78915 https://dx.doi.org/10.1007/s10209-025-01190-x
spellingShingle The effects of appearance and organization and information architecture on the continued intention to use MOOCs
Faisal, C. M. N.
MOOCs
eLearning
Human-Computer Interaction
title The effects of appearance and organization and information architecture on the continued intention to use MOOCs
title_full The effects of appearance and organization and information architecture on the continued intention to use MOOCs
title_fullStr The effects of appearance and organization and information architecture on the continued intention to use MOOCs
title_full_unstemmed The effects of appearance and organization and information architecture on the continued intention to use MOOCs
title_short The effects of appearance and organization and information architecture on the continued intention to use MOOCs
title_sort The effects of appearance and organization and information architecture on the continued intention to use MOOCs
topic MOOCs
eLearning
Human-Computer Interaction
topic_facet MOOCs
eLearning
Human-Computer Interaction
url https://hdl.handle.net/10651/78915
https://dx.doi.org/10.1007/s10209-025-01190-x