Diseño de imagen y planificación para una nueva marca -Joyería tradicional china: an-studio
[EN] The project consists of the design of a new traditional Chinese jewelry brand, focusing on its creation and application in corporate stationery, advertising and social networks. This is achieved based on a short report or description that will list the characteristics that a brand must have whe...
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| Format: | Master's thesis |
| Publication date: | 2021 |
| Country: | España |
| Institution: | Universitat Politècnica de València (UPV) |
| Repository: | RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia |
| Language: | Spanish |
| OAI Identifier: | oai:riunet.upv.es:10251/169380 |
| Online Access: | https://riunet.upv.es/handle/10251/169380 |
| Access Level: | Open access |
| Keyword: | Brand design Joyería Logotipo Packaging Fotografía Diseño visual Diseño de marca Jewelry Logo packaging design Photograhy Visual Desiign DIBUJO Máster Universitario en Producción Artística-Màster Universitari en Producció Artística |
| Summary: | [EN] The project consists of the design of a new traditional Chinese jewelry brand, focusing on its creation and application in corporate stationery, advertising and social networks. This is achieved based on a short report or description that will list the characteristics that a brand must have when designing it. The starting point of this project is the analysis of the main competition brands and some specialized studies in brand design. Then, all the data is collected and analyzed one by one in order to propose solutions. This creative process is developed by understanding and experimenting with different colors and technologies, which create different models. Hereafter, the operations are verified and some mental maps and drafts are made in order to solve the problems raised, and thus be able to understand the method and make it applicable to the project. |
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