Online cheaters: Profiles and motivations of internet users who falsify their data online
The digital environment, which includes the Internet and social networks, is propitious for digital marketing. However, the collection, filtering and analysis of the enormous, constant flow of information on social networks is a major challenge for both academics and practitioners. The aim of this r...
| Authors: | ; ; ; |
|---|---|
| Format: | Article |
| Status: | Published version |
| Publication date: | 2023 |
| Country: | España |
| Institution: | Universidad de Barcelona |
| Repository: | Dipòsit Digital de la UB |
| OAI Identifier: | oai:diposit.ub.edu:2445/200309 |
| Online Access: | https://hdl.handle.net/2445/200309 |
| Access Level: | Open access |
| Keyword: | Falsificació de documents Intercanvi electrònic de dades Xarxes socials Internautes False certification Electronic data interchange Social networks Internet users |
| _version_ | 1878738206217732097 |
|---|---|
| author | Sáez-Ortuño, Laura |
| author2 | Forgas Coll, Santiago Huertas García, Rubén Sánchez García, Javier |
| author2_role | author author author |
| author_browse | Forgas Coll, Santiago Huertas García, Rubén Sáez-Ortuño, Laura Sánchez García, Javier |
| author_facet | Sáez-Ortuño, Laura Forgas Coll, Santiago Huertas García, Rubén Sánchez García, Javier |
| author_role | author |
| collection | Dipòsit Digital de la UB |
| description | The digital environment, which includes the Internet and social networks, is propitious for digital marketing. However, the collection, filtering and analysis of the enormous, constant flow of information on social networks is a major challenge for both academics and practitioners. The aim of this research is to assist the process of filtering the personal information provided by users when registering online, and to determine which user profiles lie the most, and why. This entailed conducting three different studies. Study 1 estimates the percentage of Spanish users by stated sex and generation who lie the most when registering their personal data by analysing a database of 5,534,702 participants in online sweepstakes and quizzes using a combination of error detection algorithms, and a test of differences in proportions to measure the profiles of the most fraudulent users. Estimates show that some user profiles are more inclined to make mistakes and others to forge data intentionally, the latter being the majority. The groups that are most likely to supply incorrect data are older men and younger women. Study 2 explores the main motivations for intentionally providing false information, and finds that the most common reasons are related to amusement, such as playing pranks, and lack of faith in the company's data privacy and security measures. These results will enable academics and companies to improve mechanisms to filter out cheaters and avoid including them in their databases. |
| eu_rights_str_mv | openAccess |
| format | article |
| id | ES_ab355ee5d76085bdc513d6bc4451f5d8 |
| institution | Universidad de Barcelona |
| instname_str | Universidad de Barcelona |
| network_acronym_str | ES |
| network_name_str | España |
| oai_identifier_str | oai:diposit.ub.edu:2445/200309 |
| publishDate | 2023 |
| publishDateSort | 2023 |
| publisher | Elsevier B.V. |
| publisherStr | Elsevier B.V. |
| reponame_str | Dipòsit Digital de la UB |
| spelling | Online cheaters: Profiles and motivations of internet users who falsify their data online Sáez-Ortuño, Laura Forgas Coll, Santiago Huertas García, Rubén Sánchez García, Javier Falsificació de documents Intercanvi electrònic de dades Xarxes socials Internautes False certification Electronic data interchange Social networks Internet users The digital environment, which includes the Internet and social networks, is propitious for digital marketing. However, the collection, filtering and analysis of the enormous, constant flow of information on social networks is a major challenge for both academics and practitioners. The aim of this research is to assist the process of filtering the personal information provided by users when registering online, and to determine which user profiles lie the most, and why. This entailed conducting three different studies. Study 1 estimates the percentage of Spanish users by stated sex and generation who lie the most when registering their personal data by analysing a database of 5,534,702 participants in online sweepstakes and quizzes using a combination of error detection algorithms, and a test of differences in proportions to measure the profiles of the most fraudulent users. Estimates show that some user profiles are more inclined to make mistakes and others to forge data intentionally, the latter being the majority. The groups that are most likely to supply incorrect data are older men and younger women. Study 2 explores the main motivations for intentionally providing false information, and finds that the most common reasons are related to amusement, such as playing pranks, and lack of faith in the company's data privacy and security measures. These results will enable academics and companies to improve mechanisms to filter out cheaters and avoid including them in their databases. Elsevier B.V. https://hdl.handle.net/2445/200309 |
| spellingShingle | Online cheaters: Profiles and motivations of internet users who falsify their data online Sáez-Ortuño, Laura Falsificació de documents Intercanvi electrònic de dades Xarxes socials Internautes False certification Electronic data interchange Social networks Internet users |
| status_str | publishedVersion |
| title | Online cheaters: Profiles and motivations of internet users who falsify their data online |
| title_full | Online cheaters: Profiles and motivations of internet users who falsify their data online |
| title_fullStr | Online cheaters: Profiles and motivations of internet users who falsify their data online |
| title_full_unstemmed | Online cheaters: Profiles and motivations of internet users who falsify their data online |
| title_short | Online cheaters: Profiles and motivations of internet users who falsify their data online |
| title_sort | Online cheaters: Profiles and motivations of internet users who falsify their data online |
| topic | Falsificació de documents Intercanvi electrònic de dades Xarxes socials Internautes False certification Electronic data interchange Social networks Internet users |
| topic_facet | Falsificació de documents Intercanvi electrònic de dades Xarxes socials Internautes False certification Electronic data interchange Social networks Internet users |
| url | https://hdl.handle.net/2445/200309 |