The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Consumers have demonstrated new ways of engaging with fashion retailers and experiencing their brand values. This research aims to understand better how fashion consumers form their purchase intentions, by exploring how their expectations about corporate social responsibility influence consumer bran...
| Authors: | ; ; ; |
|---|---|
| Format: | Article |
| Publication date: | 2023 |
| Country: | España |
| Institution: | Universidad de Alcalá (UAH) |
| Repository: | e_Buah Biblioteca Digital Universidad de Alcalá |
| Language: | English |
| OAI Identifier: | oai:ebuah.uah.es:10017/59794 |
| Online Access: | http://hdl.handle.net/10017/59794 https://dx.doi.org/10.1002/mar.21940 |
| Access Level: | Open access |
| Keyword: | consumer brand engagement corporate social responsibility CSR fashion purchase intention retailer Economía Economics |
| _version_ | 1878737246744477696 |
|---|---|
| author | Cuesta-Valiño, P. |
| author2 | Gutiérrez-Rodríguez, P. García-Henche, B. Núñez Barriopedro, Estela|||0000-0002-2292-8147 |
| author2_role | author author author |
| author_browse | Cuesta-Valiño, P. García-Henche, B. Gutiérrez-Rodríguez, P. Núñez Barriopedro, Estela|||0000-0002-2292-8147 |
| author_facet | Cuesta-Valiño, P. Gutiérrez-Rodríguez, P. García-Henche, B. Núñez Barriopedro, Estela|||0000-0002-2292-8147 |
| author_role | author |
| collection | e_Buah Biblioteca Digital Universidad de Alcalá |
| description | Consumers have demonstrated new ways of engaging with fashion retailers and experiencing their brand values. This research aims to understand better how fashion consumers form their purchase intentions, by exploring how their expectations about corporate social responsibility influence consumer brand engagement and purchase intention. The research comprises two studies, using different methodologies. The first study is quantitative; it involved 1296 individuals and the results were analyzed using structural equation modeling. The second study is qualitative and utilizes expert opinions from the fashion industry; it seeks to derive managerial and practical implications from the findings of the first study. The results show that corporate social responsibility influences the purchase intention of fashion consumers, but mainly through brand engagement. Consequently, fashion companies should focus on building consumer trust in the sustainability initiatives of brands, including by utilizing local suppliers. |
| eu_rights_str_mv | openAccess |
| format | article |
| id | ES_9cde2aca1ffe7cd4e18d50abde9cbcab |
| institution | Universidad de Alcalá (UAH) |
| instname_str | Universidad de Alcalá (UAH) |
| language | eng |
| network_acronym_str | ES |
| network_name_str | España |
| oai_identifier_str | oai:ebuah.uah.es:10017/59794 |
| publishDate | 2023 |
| publishDateSort | 2023 |
| reponame_str | e_Buah Biblioteca Digital Universidad de Alcalá |
| spelling | The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers Cuesta-Valiño, P. Gutiérrez-Rodríguez, P. García-Henche, B. Núñez Barriopedro, Estela|||0000-0002-2292-8147 consumer brand engagement corporate social responsibility CSR fashion purchase intention retailer Economía Economics Consumers have demonstrated new ways of engaging with fashion retailers and experiencing their brand values. This research aims to understand better how fashion consumers form their purchase intentions, by exploring how their expectations about corporate social responsibility influence consumer brand engagement and purchase intention. The research comprises two studies, using different methodologies. The first study is quantitative; it involved 1296 individuals and the results were analyzed using structural equation modeling. The second study is qualitative and utilizes expert opinions from the fashion industry; it seeks to derive managerial and practical implications from the findings of the first study. The results show that corporate social responsibility influences the purchase intention of fashion consumers, but mainly through brand engagement. Consequently, fashion companies should focus on building consumer trust in the sustainability initiatives of brands, including by utilizing local suppliers. Cátedra Extraordinaria de Comercio Universidad de Alcalá - Ayuntamiento de Madrid http://hdl.handle.net/10017/59794 https://dx.doi.org/10.1002/mar.21940 |
| spellingShingle | The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers Cuesta-Valiño, P. consumer brand engagement corporate social responsibility CSR fashion purchase intention retailer Economía Economics |
| title | The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers |
| title_full | The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers |
| title_fullStr | The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers |
| title_full_unstemmed | The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers |
| title_short | The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers |
| title_sort | The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers |
| topic | consumer brand engagement corporate social responsibility CSR fashion purchase intention retailer Economía Economics |
| topic_facet | consumer brand engagement corporate social responsibility CSR fashion purchase intention retailer Economía Economics |
| url | http://hdl.handle.net/10017/59794 https://dx.doi.org/10.1002/mar.21940 |