Explanatory factors of preferences for domestically-produced versus American-made fiction series

Fiction series broadcasted by TV channels can be domestically-produced or foreign-made. The former may contribute to the definition of a TV channel’s corporate identity. The latter, usually US-made, series tend to have widely recognized quality standards and offer a reasonable guarantee of high audi...

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Authors: Diego-González, P. (Patricia)|||/items/8bfa1dbe-5d7f-4b07-938a-ba99421e9b02; Etayo, C. (Cristina)|||/items/cade8073-72ac-44b1-9998-5540aac0817c
Format: Article
Publication date:2013
Country:España
Institution:Universidad de Navarra
Repository:Dadun. Depósito Académico Digital de la Universidad de Navarra
Language:English
OAI Identifier:oai:dadun.unav.edu:10171/35445
Online Access:https://hdl.handle.net/10171/35445
Access Level:Open access
Keyword:Television
Fiction
Audience preferences
Domestically-produced series
American-made series
Televisión
Ficción
Preferencias de la audiencia
Series españolas
Series americanas
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author Diego-González, P. (Patricia)|||/items/8bfa1dbe-5d7f-4b07-938a-ba99421e9b02
author2 Etayo, C. (Cristina)|||/items/cade8073-72ac-44b1-9998-5540aac0817c
author2_role author
author_browse Diego-González, P. (Patricia)|||/items/8bfa1dbe-5d7f-4b07-938a-ba99421e9b02
Etayo, C. (Cristina)|||/items/cade8073-72ac-44b1-9998-5540aac0817c
author_facet Diego-González, P. (Patricia)|||/items/8bfa1dbe-5d7f-4b07-938a-ba99421e9b02
Etayo, C. (Cristina)|||/items/cade8073-72ac-44b1-9998-5540aac0817c
author_role author
collection Dadun. Depósito Académico Digital de la Universidad de Navarra
description Fiction series broadcasted by TV channels can be domestically-produced or foreign-made. The former may contribute to the definition of a TV channel’s corporate identity. The latter, usually US-made, series tend to have widely recognized quality standards and offer a reasonable guarantee of high audience ratings in the countries to which they are exported. The definition of viewer preferences for home-produced or American-made fiction series is a key issue in this regard. The purpose of this paper is to explore the effect that certain viewer factors may have on preferences for domestically-produced or American-made fiction series in Spain; in specific terms, the variables taken into consideration here are gender, age, educational level, nationality, preferences for TV genres and the perceived quality of television series.-------------------------------------------------------------------------------Según su origen de producción las series de televisión que emiten las cadenas pueden ser de dos tipos; nacionales o extranjeras. Las primeras ayudan a definir la identidad del canal que las produce. Las de producción ajena, en su mayoría americanas, vienen avaladas por unos altos índices de audiencia y unos reconocidos estándares de calidad. Este trabajo trata de definir las preferencias del público por las series de producción nacional o americana. El objetivo de este artículo es explorar el efecto que ciertos factores tienen sobre la audiencia española a la hora de establecer sus preferencias por las series españolas o americanas. Las variables o factores que se han tenido en cuenta para llevar a cabo el mencionado objetivo han sido: género, edad, nivel de educación, nacionalidad, preferencia por géneros de televisión y la calidad percibida de las series.
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publishDate 2013
publishDateSort 2013
publisher Servicio de Publicaciones de la Universidad de Navarra
publisherStr Servicio de Publicaciones de la Universidad de Navarra
reponame_str Dadun. Depósito Académico Digital de la Universidad de Navarra
spelling Explanatory factors of preferences for domestically-produced versus American-made fiction series Factores explicativos de la preferencia del público por las series de televisión nacionales o americanas Diego-González, P. (Patricia)|||/items/8bfa1dbe-5d7f-4b07-938a-ba99421e9b02 Etayo, C. (Cristina)|||/items/cade8073-72ac-44b1-9998-5540aac0817c Television Fiction Audience preferences Domestically-produced series American-made series Televisión Ficción Preferencias de la audiencia Series españolas Series americanas Fiction series broadcasted by TV channels can be domestically-produced or foreign-made. The former may contribute to the definition of a TV channel’s corporate identity. The latter, usually US-made, series tend to have widely recognized quality standards and offer a reasonable guarantee of high audience ratings in the countries to which they are exported. The definition of viewer preferences for home-produced or American-made fiction series is a key issue in this regard. The purpose of this paper is to explore the effect that certain viewer factors may have on preferences for domestically-produced or American-made fiction series in Spain; in specific terms, the variables taken into consideration here are gender, age, educational level, nationality, preferences for TV genres and the perceived quality of television series.-------------------------------------------------------------------------------Según su origen de producción las series de televisión que emiten las cadenas pueden ser de dos tipos; nacionales o extranjeras. Las primeras ayudan a definir la identidad del canal que las produce. Las de producción ajena, en su mayoría americanas, vienen avaladas por unos altos índices de audiencia y unos reconocidos estándares de calidad. Este trabajo trata de definir las preferencias del público por las series de producción nacional o americana. El objetivo de este artículo es explorar el efecto que ciertos factores tienen sobre la audiencia española a la hora de establecer sus preferencias por las series españolas o americanas. Las variables o factores que se han tenido en cuenta para llevar a cabo el mencionado objetivo han sido: género, edad, nivel de educación, nacionalidad, preferencia por géneros de televisión y la calidad percibida de las series. Servicio de Publicaciones de la Universidad de Navarra https://hdl.handle.net/10171/35445
spellingShingle Explanatory factors of preferences for domestically-produced versus American-made fiction series
Diego-González, P. (Patricia)|||/items/8bfa1dbe-5d7f-4b07-938a-ba99421e9b02
Television
Fiction
Audience preferences
Domestically-produced series
American-made series
Televisión
Ficción
Preferencias de la audiencia
Series españolas
Series americanas
title Explanatory factors of preferences for domestically-produced versus American-made fiction series
title_full Explanatory factors of preferences for domestically-produced versus American-made fiction series
title_fullStr Explanatory factors of preferences for domestically-produced versus American-made fiction series
title_full_unstemmed Explanatory factors of preferences for domestically-produced versus American-made fiction series
title_short Explanatory factors of preferences for domestically-produced versus American-made fiction series
title_sort Explanatory factors of preferences for domestically-produced versus American-made fiction series
topic Television
Fiction
Audience preferences
Domestically-produced series
American-made series
Televisión
Ficción
Preferencias de la audiencia
Series españolas
Series americanas
topic_facet Television
Fiction
Audience preferences
Domestically-produced series
American-made series
Televisión
Ficción
Preferencias de la audiencia
Series españolas
Series americanas
url https://hdl.handle.net/10171/35445