Fake news on social media: A study of the students’ acceptance of misinformation about chosen university

Digital platforms are driving consumer demand for new information, with social networks playing an important role. To add to existing research, this project aimed to analyze the impact of both individual and group activities on the decision-making of young internet users. We investigated this resear...

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Bibliographic Details
Author: Kanashina, Olga
Format: Doctoral thesis
Status:Published version
Publication date:2024
Country:España
Institution:CBUC, CESCA
Repository:TDR. Tesis Doctorales en Red
OAI Identifier:oai:www.tdx.cat:10803/690889
Online Access:http://hdl.handle.net/10803/690889
Access Level:Open access
Keyword:noticies falses
universitats
xarxes socials
llocs de xarxes socials
influencia
desinformació
noticias falsas
universidades
redes sociales
sitios de redes sociales
desinformación
fake news
universities
social media
SNS
influence
misinformation
Marketing
004
378
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author Kanashina, Olga
author_browse Kanashina, Olga
author_facet Kanashina, Olga
author_role author
collection TDR. Tesis Doctorales en Red
description Digital platforms are driving consumer demand for new information, with social networks playing an important role. To add to existing research, this project aimed to analyze the impact of both individual and group activities on the decision-making of young internet users. We investigated this research question: if the strong influence of inaccurate news affects decision-making, what is the perception of false information from digital platforms? Based on a survey of respondents, a parsimonious model of causal relationships was proposed based on scales taken from the literature, assessed by a convenience sample of students, and adjusted by structural equation modelling. Results show that the parsimonious model explains 35% of fake news acceptance and that social media dependency and para-social interaction are the main direct effects, while perceived media richness has a significant indirect influence on the attitude towards fake news.
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instname_str CBUC, CESCA
network_acronym_str ES
network_name_str España
oai_identifier_str oai:www.tdx.cat:10803/690889
publishDate 2024
publishDateSort 2024
reponame_str TDR. Tesis Doctorales en Red
spelling Fake news on social media: A study of the students’ acceptance of misinformation about chosen university Kanashina, Olga noticies falses universitats xarxes socials llocs de xarxes socials influencia desinformació noticias falsas universidades redes sociales sitios de redes sociales desinformación fake news universities social media SNS influence misinformation Marketing 004 378 Digital platforms are driving consumer demand for new information, with social networks playing an important role. To add to existing research, this project aimed to analyze the impact of both individual and group activities on the decision-making of young internet users. We investigated this research question: if the strong influence of inaccurate news affects decision-making, what is the perception of false information from digital platforms? Based on a survey of respondents, a parsimonious model of causal relationships was proposed based on scales taken from the literature, assessed by a convenience sample of students, and adjusted by structural equation modelling. Results show that the parsimonious model explains 35% of fake news acceptance and that social media dependency and para-social interaction are the main direct effects, while perceived media richness has a significant indirect influence on the attitude towards fake news. Las plataformas digitales están impulsando la demanda del consumidor de nueva información, con un papel importante desempeñado por las redes sociales. Para ampliar los estudios previos, este proyecto tiene como objetivo analizar el impacto de las actividades individuales y grupales en la toma de decisiones de los jóvenes en internet. Intentamos estudiar la pregunta de investigación: si la fuerte influencia de las noticias inexactas influye en la toma de decisiones, probamos la percepción de información falsa de las plataformas digitales. Basándonos en una encuesta a los encuestados, se propuso un modelo parsimonioso de relaciones causales basado en escalas tomadas de la literatura, evaluado por una muestra de conveniencia de estudiantes, y ajustado por modelado de ecuaciones estructurales (SEM). Los resultados muestran que el modelo parsimonioso explica el 35 % de la aceptación de noticias falsas y que la dependencia de los medios (ISMD) y la interacción parasocial (PSI) son los principales efectos directos, mientras que la riqueza percibida de los medios (PR) tiene una influencia indirecta significativa en la actitud hacia las noticias falsas. Les plataformes digitals estan impulsant la demanda del consumidor de nova informació, amb un paper important de les xarxes socials. Per ampliar els estudis anteriors, aquest projecte té com a objectiu analitzar l'impacte de les activitats individuals i grupals en la presa de decisions dels joves a internet. Vam intentar estudiar la pregunta de recerca: si la forta influència de les notícies inexactes influeix en la presa de decisions, vam provar la percepció d'informació falsa de les plataformes digitals. Basant-nos en una enquesta, es va proposar un model parsimoniós de relacions causals basat en escales preses de la literatura, avaluat per una mostra de conveniència d'estudiants, i ajustat per modelatge d'equacions estructurals (SEM). Els resultats mostren que el model parsimoniós explica el 35 % de l'acceptació de notícies falses i que la dependència dels mitjans (ISMD) i la interacció parasocial (PSI) són els principals efectes directes, mentre que la riquesa percebuda dels mitjans (PR) té una influència indirecta significativa en l'actitud cap a les notícies falses. Administración y dirección de empresas http://hdl.handle.net/10803/690889
spellingShingle Fake news on social media: A study of the students’ acceptance of misinformation about chosen university
Kanashina, Olga
noticies falses
universitats
xarxes socials
llocs de xarxes socials
influencia
desinformació
noticias falsas
universidades
redes sociales
sitios de redes sociales
desinformación
fake news
universities
social media
SNS
influence
misinformation
Marketing
004
378
status_str publishedVersion
title Fake news on social media: A study of the students’ acceptance of misinformation about chosen university
title_full Fake news on social media: A study of the students’ acceptance of misinformation about chosen university
title_fullStr Fake news on social media: A study of the students’ acceptance of misinformation about chosen university
title_full_unstemmed Fake news on social media: A study of the students’ acceptance of misinformation about chosen university
title_short Fake news on social media: A study of the students’ acceptance of misinformation about chosen university
title_sort Fake news on social media: A study of the students’ acceptance of misinformation about chosen university
topic noticies falses
universitats
xarxes socials
llocs de xarxes socials
influencia
desinformació
noticias falsas
universidades
redes sociales
sitios de redes sociales
desinformación
fake news
universities
social media
SNS
influence
misinformation
Marketing
004
378
topic_facet noticies falses
universitats
xarxes socials
llocs de xarxes socials
influencia
desinformació
noticias falsas
universidades
redes sociales
sitios de redes sociales
desinformación
fake news
universities
social media
SNS
influence
misinformation
Marketing
004
378
url http://hdl.handle.net/10803/690889