Portrait of the LGBTQIA+ theme in the management of diversity at Avon Brasil

This article aims to analyze the existing historical relationship between Avon Brasil and the LGBTQIA+ theme, allowing us to understand the developments involved in the approximation process – advances, limits, points of tension. The single case study is about Avon Brasil, demonstrating that the com...

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Detalles Bibliográficos
Autores: Freire, Gustavo David Araujo; Trevisan Fossá, Maria Ivete
Tipo de documento: Artículo
Estado:Published version
Fecha de publicación:2023
País:Brasil
Institución:UCB
Repositorio:Esferas - Revista Interprogramas de Pós-graduação em Comunicação do Centro-Oeste
Lenguaje:Portugués
OAI Identifier:oai:ojs.portalrevistas.ucb.br:article/14274
Acceso en línea:https://portalrevistas.ucb.br/index.php/esf/article/view/14274
Nivel de acceso:Acceso abierto
Palabra clave:Avon Brasil
Diversity
Management
LGBTQIA
Organizational practices
Diversidade
Gestão
Práticas organizacionais
Descripción
Sumario:This article aims to analyze the existing historical relationship between Avon Brasil and the LGBTQIA+ theme, allowing us to understand the developments involved in the approximation process – advances, limits, points of tension. The single case study is about Avon Brasil, demonstrating that the company has been avant-garde in managing sexual diversity and gender identity and expression, while presenting limitations in the organizational context.