Marcas de supermercado
This paper is about brands owned by or controlled by retail trade supermarkets. We analyze the market characteristics of the products composing these brands, the consumers perception of same and the modifications in the supermarket segment that led to the development of its private brands.
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| Tipo de documento: | Relatório |
| Estado: | Published version |
| Data de publicação: | 1999 |
| País: | Brasil |
| Recursos: | FGV |
| Repositório: | Repositório Institucional do FGV (FGV Repositório Digital) |
| Idioma: | Português |
| OAI Identifier: | oai:repositorio.fgv.br:10438/3216 |
| Acesso em linha: | http://hdl.handle.net/10438/3216 |
| Nível de acesso: | Acesso aberto |
| Palavra-chave: | Marcas próprias Varejo Consumidores Marketing Administração de empresas Supermercados Produtos - Comercialização |
| Resumo: | This paper is about brands owned by or controlled by retail trade supermarkets. We analyze the market characteristics of the products composing these brands, the consumers perception of same and the modifications in the supermarket segment that led to the development of its private brands. |
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