Marcas de supermercado
This paper is about brands owned by or controlled by retail trade supermarkets. We analyze the market characteristics of the products composing these brands, the consumers perception of same and the modifications in the supermarket segment that led to the development of its private brands.
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| Tipo de documento: | Informe |
| Estado: | Published version |
| Fecha de publicación: | 1999 |
| País: | Brasil |
| Institución: | FGV |
| Repositorio: | Repositório Institucional do FGV (FGV Repositório Digital) |
| Lenguaje: | Portugués |
| OAI Identifier: | oai:repositorio.fgv.br:10438/3216 |
| Acceso en línea: | http://hdl.handle.net/10438/3216 |
| Nivel de acceso: | Acceso abierto |
| Palabra clave: | Marcas próprias Varejo Consumidores Marketing Administração de empresas Supermercados Produtos - Comercialização |
| Sumario: | This paper is about brands owned by or controlled by retail trade supermarkets. We analyze the market characteristics of the products composing these brands, the consumers perception of same and the modifications in the supermarket segment that led to the development of its private brands. |
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