Willingness to pay for cultural attributes in handmade chocolates from the Chontalpa region, Tabasco, México
[EN] The objective was to determine the willingness to pay a price premium from consumers for artisanal chocolates. The data was obtained from a survey of household heads. Artisanal chocolate incorporates knowledge transmitted by generations, which resulted in the possibility of adding value. 55 % o...
| Autores: | ; ; |
|---|---|
| Tipo de documento: | Artículo |
| Fecha de publicación: | 2019 |
| País: | España |
| Institución: | Universitat Politècnica de València (UPV) |
| Repositorio: | RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia |
| Lenguaje: | Español |
| OAI Identifier: | oai:riunet.upv.es:10251/115374 |
| Acceso en línea: | https://riunet.upv.es/handle/10251/115374 |
| Nivel de acceso: | Acceso abierto |
| Palabra clave: | Cacao Chocolates artesanales Disponibilidad a pagar Saberes locales Cocoa Handmade chocolates Local knowledge Willingness to pay |
| _version_ | 1878731245075038208 |
|---|---|
| author | Jaramillo-Villanueva, José Luis |
| author2 | Córdova-Lázaro, Cristóbal Enrique Córdoba-Ávalos, Víctor |
| author2_role | author author |
| author_browse | Córdoba-Ávalos, Víctor Córdova-Lázaro, Cristóbal Enrique Jaramillo-Villanueva, José Luis |
| author_facet | Jaramillo-Villanueva, José Luis Córdova-Lázaro, Cristóbal Enrique Córdoba-Ávalos, Víctor |
| author_role | author |
| collection | RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia |
| description | [EN] The objective was to determine the willingness to pay a price premium from consumers for artisanal chocolates. The data was obtained from a survey of household heads. Artisanal chocolate incorporates knowledge transmitted by generations, which resulted in the possibility of adding value. 55 % of the interviewed know and consume bitter and semi-bitter handmade chocolates, and 92% would be willing to pay a premium. The significant variables (p ≤ 0.05) that explain the DAP a premium are schooling, household income, the quality of the cocoa and the type of toast. |
| eu_rights_str_mv | openAccess |
| format | article |
| id | ES_2bbc8a4180d4beaa66d5b2e32dbcdd2e |
| institution | Universitat Politècnica de València (UPV) |
| instname_str | Universitat Politècnica de València (UPV) |
| language | spa |
| network_acronym_str | ES |
| network_name_str | España |
| oai_identifier_str | oai:riunet.upv.es:10251/115374 |
| publishDate | 2019 |
| publishDateSort | 2019 |
| publisher | Universitat Politècnica de València |
| publisherStr | Universitat Politècnica de València |
| reponame_str | RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia |
| spelling | Willingness to pay for cultural attributes in handmade chocolates from the Chontalpa region, Tabasco, México Disponibilidad a pagar por atributos culturales en chocolates caseros artesanales de la región de la Chontalpa, Tabasco, México Jaramillo-Villanueva, José Luis Córdova-Lázaro, Cristóbal Enrique Córdoba-Ávalos, Víctor Cacao Chocolates artesanales Disponibilidad a pagar Saberes locales Cocoa Handmade chocolates Local knowledge Willingness to pay [EN] The objective was to determine the willingness to pay a price premium from consumers for artisanal chocolates. The data was obtained from a survey of household heads. Artisanal chocolate incorporates knowledge transmitted by generations, which resulted in the possibility of adding value. 55 % of the interviewed know and consume bitter and semi-bitter handmade chocolates, and 92% would be willing to pay a premium. The significant variables (p ≤ 0.05) that explain the DAP a premium are schooling, household income, the quality of the cocoa and the type of toast. [ES] El objetivo fue determinar la disponibilidad a pagar un sobreprecio por parte de los consumidores por chocolates artesanales. Los datos se obtuvieron de encuesta a jefas(es) de hogar. El chocolate artesanal incorpora saberes transmitidos por generaciones, lo que resulta en la posibilidad de agregación de valor. El 55 % de los habitantes conoce y consume chocolates amargos y semiamargos artesanales, y el 92 % estaría dispuesto a pagar un sobreprecio. Las variables significativas (p ≤ 0,05) que explican la DAP un sobreprecio son la escolaridad, el nivel de ingreso, la calidad del cacao y el tipo de tostado. Universitat Politècnica de València https://riunet.upv.es/handle/10251/115374 |
| spellingShingle | Willingness to pay for cultural attributes in handmade chocolates from the Chontalpa region, Tabasco, México Jaramillo-Villanueva, José Luis Cacao Chocolates artesanales Disponibilidad a pagar Saberes locales Cocoa Handmade chocolates Local knowledge Willingness to pay |
| title | Willingness to pay for cultural attributes in handmade chocolates from the Chontalpa region, Tabasco, México |
| title_full | Willingness to pay for cultural attributes in handmade chocolates from the Chontalpa region, Tabasco, México |
| title_fullStr | Willingness to pay for cultural attributes in handmade chocolates from the Chontalpa region, Tabasco, México |
| title_full_unstemmed | Willingness to pay for cultural attributes in handmade chocolates from the Chontalpa region, Tabasco, México |
| title_short | Willingness to pay for cultural attributes in handmade chocolates from the Chontalpa region, Tabasco, México |
| title_sort | Willingness to pay for cultural attributes in handmade chocolates from the Chontalpa region, Tabasco, México |
| topic | Cacao Chocolates artesanales Disponibilidad a pagar Saberes locales Cocoa Handmade chocolates Local knowledge Willingness to pay |
| topic_facet | Cacao Chocolates artesanales Disponibilidad a pagar Saberes locales Cocoa Handmade chocolates Local knowledge Willingness to pay |
| url | https://riunet.upv.es/handle/10251/115374 |