Variables Related to the Choice of Entry Mode in International Markets

The aim of this study is to analyze the variables related to the choice of entry mode in international markets made by executives of Brazilian companies in the electronics sector. To this end, was conducted a qualitative study of exploratory nature. More specifically, were collected interviews with...

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Autores: Steinbruch, Fernanda Kalil; Soares, Mauren do Couto; Nunes, Moema Pereira; Perin, Marcelo Gattermann; Sampaio, Cláudio Hoffmann
Tipo de documento: Artículo
Estado:Published version
Fecha de publicación:2016
País:Brasil
Institución:UFRR
Repositorio:Revista de Administração de Roraima - RARR
Lenguaje:Portugués
OAI Identifier:oai:oai.revista.ufrr.br:article/3172
Acceso en línea:https://revista.ufrr.br/adminrr/article/view/3172
Nivel de acceso:Acceso abierto
Palabra clave:Internationalization
Entry Modes
Influencing Variables.
Estratégia
Competitividade
Internacionalização.

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