CONDITIONS OF DEMAND AND FACTORS IN THE LIGHT OF DIAMANTE DE PORTER MODEL: A MULTISITE STUDY IN EXPORT ORGANIZATIONS IN THE RIO GRANDE DO NORTE MELON SEGMENT

The objective of this research is to identify the conditions of the demand and factors in the exportation melting activity of the State of Rio Grande do Norte. For that, a multi-case study was developed, using the interview for data collection and ATLAS.ti 8.0 for the treatment process. As for the d...

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Authors: Penha Pinto, Marielly Paulete; Sales, Luciana Batista; Oliveira, Adriana Martins; Moreira, Caritsa Scartaty; Soares de Almeida, Carlos Alano
Format: Article
Status:Published version
Publication date:2021
Country:Brasil
Institution:UNISUL
Repository:Revista Eletrônica de Estratégia e Negócios
Language:Portuguese
OAI Identifier:oai:portaldeperiodicos.animaeducacao.com.br:article/7403
Online Access:https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/7403
Access Level:Open access
Keyword:Conditions of demand
Conditions of Factors
Competitive Advantage
Diamond of Porter.
Condiciones de la demanda
Condiciones de factores
Ventaja Competitiva
Diamante de Porter.
Condições da demanda
Condições de fatores
Vantagem Competitiva
Summary:The objective of this research is to identify the conditions of the demand and factors in the exportation melting activity of the State of Rio Grande do Norte. For that, a multi-case study was developed, using the interview for data collection and ATLAS.ti 8.0 for the treatment process. As for the demand, it was verified that the clients impel the organizations to innovate in a fast pace, to produce products of quality and with greater added value. As for the factors, it was identified that the region has favorable natural resources; has a skilled workforce; as well as that the industry enjoys appropriate technology.

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