Porto, R. B. (2018). Consumer-Based Brand Equity of Products and Services: Assessing a Measurement Model with Competing Brands. Universidade Nove de Julho - Uninove.
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Cita Chicago Style (17a ed.)
Porto, Rafael Barreiros. Consumer-Based Brand Equity of Products and Services: Assessing a Measurement Model with Competing Brands. Universidade Nove de Julho - Uninove, 2018.
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Cita MLA (9a ed.)
Porto, Rafael Barreiros. Consumer-Based Brand Equity of Products and Services: Assessing a Measurement Model with Competing Brands. Universidade Nove de Julho - Uninove, 2018.
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